How an engagement is structured, who is in the room, and what you are left holding at the end.
Why the two halves belong together
A strategy that never meets a camera stays a document. Footage produced without a strategy is expensive content with nothing to say. We built the company around the seam between the two because that seam is where most marketing money is lost. The people planning the message are in the edit review, and the people cutting the film were in the strategy session.
Working in two languages
A campaign that lives in English and Spanish has to be conceived in both. Idioms, rhythm and cultural reference do not survive a translation pass, and audiences hear the difference instantly. We develop both versions from the same brief, with people working natively in each, and we treat neither as the source language.
What we will not do
We will not promise a number we cannot control, publish a claim we cannot substantiate, or run creator work without proper disclosure. If a brief requires any of those, we will say so before the engagement starts rather than after.
What you own at the end
Deliverable ownership is set out in the service agreement for each engagement, and the usual arrangement is that rights transfer on full payment. Beyond the files, you keep the templates and the written reasoning, because a system you cannot operate is not really a deliverable.
How a project runs
01We take the problem apart
A working session with the people who own the outcome. We come out with the audience, the message, the channels and the constraints written down in one document both sides sign off.
02We decide what gets made
Strategy, message architecture and a production plan: formats, volume, cadence, and what each piece is supposed to do. Nothing goes into production without a job.
03We shoot, write and cut it
Scripts, shoot days, photography, edit and postproduction, delivered in the versions each channel needs. Review rounds are scheduled, not improvised.
04You keep the system
Final files, source files where the agreement provides for it, templates and the written reasoning, so the work can continue without us in the room.
Tell us what you are trying to say
Send the problem, not a brief. We will tell you honestly whether we are the right partner for it.